How To: Grow Your Facebook Audience

You know the story, I’m a photographer. My friends and family say my photos are beautiful, but every time I post them on Facebook hardly anyone sees them.

I’ll help you change that… Grab your coffee, your photos and your Facebook device and let’s get you some “reach”. 

Mike and I love our photography. We’ve been taking photos for many years, each with our own Facebook accounts, with a few friends following us.

Finally, after years of discussing it, we launched Frame Focus Foto. We invited all our friends to like our page, and we had 91 likes. Yay!

Time for our first post. It reached 62 people, with 3 likes. Excitement gone! It was time to do my research…

Go Google!

This is what I learnt.

Determine your Strategy. Set your Goals

Any social media strategy should have clear goals in mind. For me, it’s to:

   - Grow our brand

   - Become better known

   - Generate an income in the future

For today’s blog I am focussing on Facebook “reach”. In other words, I want to get my photos and my brand name in front of as many eyes as often as possible, without paying Facebook for advertising.

Quality vs Quantity

Make sure you are posting quality content. It doesn’t have to be a “perfect” image taken with a professional camera, but it should be a proficient, beautiful image that defines you and your brand.

The saying “less is more” is not necessarily correct. The strangest of images tend to go viral these days. In general, a post’s momentum dies within 2-3 hours, so avoid multiple posts within this period. But only posting once or twice a week will not give you brand awareness.

Try to post when your audience is awake, so it will be fresh in their feed. As a new page, my Facebook campaign is for reach, so we post twice a day, once when our audience in Hong Kong is awake and another (different post and image) when our audience in Europe is awake, 7 days a week.

7 days a week! That means we are busy posting every day on Facebook. No! Use Facebook tools like Creator Studio. This allows us to work on our posts for an entire week and schedule them all on one day. I will write further blogs about the tools I use.

Be active on Facebook

For me, this is one of the most important aspects of “organic reach”. I join different Facebook groups, using my personal account and then share my pages posts to these groups.